Denny's SEO Anthology

Without a doubt, Google has influenced the World Wide Web more than any other company with the possible exception of Netscape which fell victim to competition. The ability to search millions of pages and to get meaningful results in seconds is awe inspiring. But as a consequence, Google's Robots have enslaved all of us who want to have successful web pages. It's Search Engine Optimization (SEO) or die. For me it has been a wonderful adventure, full of exciting surprises. Here is a list of my SEO related essays over the years which you might find interesting.

The Weird World of the Web
The adventure started with an exploration of the World Wide Web.
August 7, 2003
The Weird World of the Web

The Brave New World of Google
My biggest surprise, the most astonishing surprise, was sharing the top SERP with learned papers from the Economics Department of the University of Pennsylvania and the Osaka University Institute of Social and Economic Research Association; the Brookings Institution; The New York Times; MIT; and the Wharton School Rodney L. White Center for Financial Research.
April 6, 2004
The Brave New World of Google

Search Engine Success Story
My first professional challenge was to put a Venezuelan marina at the top of "Caribbean Marinas" when most people don't even realize that Venezuela is a Caribbean country.
January 24, 2005
Search Engine Success Story

WWW wars: directories vs. search engines
My disagreement with professional SEOs about the relative merits of directories vs. search engines.
March 29, 2005
WWW wars: directories vs. search engines

Google Intermediation
Most people, including web designers, don't realize that half your web audience are robots!
April 19, 2008
Google Intermediation

Five Tips for Search Engine Success
Putting it all together for newcomers.
May 31, 2008
Five Tips for Search Engine Success

Paradigm Shift from Directories to Search Engines
Google caused a world changing paradigm shift in how knowledge is disseminated. Scholars rely on authority while Google relies on relevance.
September 2, 2008
Paradign Shift from Directories to Search Engines

Denny Schlesinger